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商品編號： 9-689-092 出版日期： 1989/06/30 作者姓名： Heskett, James L.;Ray, Kenneth 商品類別： Service management 商品規格： 22p 再版日期： 1993/05/21 地域： United States 產業： Hotels 個案年度： 1989 - 1989
商品敘述：
The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company''s strategy. Because it faces the need to grow rapidly, questions have arisen as to whether to offer franchises and in what form, considering the need to protect its unique concept.
涵蓋領域：
Hiring & employment;Franchises;Innovation;Growth strategy;Business ownership
相關資料：
Case Teaching Note, (5-692-086), 21p, by Roger Hallowell;Case Teaching Note, (9-693-025), 12p, by James L. Heskett
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